Petridisc

I have a tolerate/hate relationship with ‘Lorem Ipsum’.

On one hand it’s a necessary evil. On the other, the lack of real content prevents me, as a designer, from really knowing what the final product is going to look like. So I have to leave holes that may be too big or too small for whatever content may eventually go in there. Designing to content is ideal, but it is so rare.

But the point of this post is that I’ve been delving into the world of video and video editing. I am, admittedly, a novice and am currently spending more time consulting the internet on how to use Adobe Premiere than actually editing.

What strikes me a bit about editing is that it’s instead of a scenario where I need content to fill a predefined space, I’m faced with a plethora of content to fill an undefined space. There’s an empty container over here, and then a bunch of footage over here. And somehow it all has to be chopped up and made interesting. And as a designer, this is exactly the opposite of what I’m used to. But I can’t help but thinking is this way is going to help me out in some way…